Fares Younis Ahmed

Public Relations Officer

Dubai -UAE

Profile summary

Results-driven Public Relations Officer with over 15 years of experience in UAE government relations, company formation, ICP, MOHRE, immigration, and regulatory compliance. Proven track record of managing 4,000+ government transactions annually with a 98% on-time completion rate. Highly experienced in coordinating between companies and government, and private institutions, as well as leading teams to ensure 100% task completion and operational efficiency. Demonstrated ability to optimize processes, maintain compliance, and deliver consistent results in fast-paced, multicultural environments.

Career highlights

Transaction Approvals Secured Annually: Secured approvals for over 4,000 government transactions annually with a 98% on-time completion rate via effective CRM and digital document management.

Achieved 100% Regulatory Compliance: Led immigration and labor compliance processes, achieving 100% regulatory compliance and high client satisfaction.

Key skills

Skills
Government Relations & Public Relations (PRO) – UAECompany Formation, Trade Licensing & ComplianceICP, MOHRE, Visas, Emirates ID & Labour ProcessesStakeholder Coordination (Government & Private Institutions)Marketing Research & Procurement CoordinationContract Negotiation & Process ImprovementCRM & Digital Document ManagementCrisis Communication ManagementDigital PR & Social Media StrategyContent Creation & Storytelling (Multi-Platform)Data Analytics & PR MeasurementSEO & Online Reputation Management

Professional experience

Public Relations OfficerJan 2018 - Present
Dubai.UAE | Dubai

• I have extensive experience in establishing companies and managing economic department procedures, ensuring efficient handling of official documentation. • Proficient in ICP services for establishments and employees, including document submission, transaction follow-up, and issue resolution. • Experienced in UAE government relations, covering visas, Emirates ID, labour cards, trade licenses, and other essential permits. • Skilled in engaging with various government authorities and managing relationships to streamline processes. • Strong customer service, event coordination, and travel arrangement abilities for official visits and conferences. • Comprehensive knowledge of UAE labour law, immigration regulations, and MOHRE guidelines, ensuring compliance. • Background in accounting for government transactions and various insurance services. • Familiar with legal documentation and court procedures and experienced in liaising with law firms. • Capable of record management, reporting, and maintaining compliance with regulatory requirements. • A quick learner and adaptable professional, adept at delivering results in fast-paced, multicultural environments. • Successfully secured approvals for over 4,000 government transactions annually, achieving a 98% on-time completion rate through effective CRM and digital document management.

  • I have extensive experience in establishing companies and managing economic department procedures, ensuring efficient handling of official documentation.
  • Proficient in ICP services for establishments and employees, including document submission, transaction follow-up, and issue resolution.
  • Experienced in UAE government relations, covering visas, Emirates ID, labour cards, trade licenses, and other essential permits.
  • Skilled in engaging with various government authorities and managing relationships to streamline processes.
  • Strong customer service, event coordination, and travel arrangement abilities for official visits and conferences.
Coordination ManagerJan 2014 - Jan 2018
Dentus Health & Medical Performance Services From | Dubai.UAE

• Led immigration and labour compliance processes, achieving 100% regulatory compliance and high client satisfaction. • Streamlined operations among clients, clinics, hospitals, insurance providers, corporate partners, and government entities to minimise service gaps and mitigate risks. • Negotiated and monitored contracts with healthcare providers, strengthening partnerships and ensuring legal compliance. • Directed health insurance policies, employee benefits, and claims processing to enhance efficiency and improve customer satisfaction. • Implemented process improvements and standardised documentation to optimise workflow and ensure compliance. • Served as the main point of contact for client support, driving retention and service quality. • Conducted compliance audits and risk assessments to identify gaps and ensure regulatory adherence. • Collaborated with cross-functional teams to enhance service delivery and initiate performance improvements.

  • Led immigration and labour compliance processes, achieving 100% regulatory compliance and high client satisfaction.
  • Streamlined operations among clients, clinics, hospitals, insurance providers, corporate partners, and government entities to minimise service gaps and mitigate risks.
  • Negotiated and monitored contracts with healthcare providers, strengthening partnerships and ensuring legal compliance.
  • Directed health insurance policies, employee benefits, and claims processing to enhance efficiency and improve customer satisfaction.
  • Implemented process improvements and standardised documentation to optimise workflow and ensure compliance.
Distribution ExecutiveJan 2011 - Jan 2013
Sudagas Emirates. LLC | Khartoum.Sudan

• Extensive expertise in the gas industry across multiple departments. • Proven track record in Public Relations, Legal, Procurement, Human Resources, Distribution, and Marketing. • Strong ability to thrive in cross-functional teams, driving collaboration. • Effectively aligned Market Research insights with strategic sales objectives. • Key contributor to departmental planning, strategy development, and execution. • Led impactful marketing projects and growth-driven campaigns. • Ensured seamless distribution and operational coordination. • Produced insightful reports for management review, supporting informed decisions. • Dedicated to compliance with company policies and industry regulations.

  • Extensive expertise in the gas industry across multiple departments.
  • Proven track record in Public Relations, Legal, Procurement, Human Resources, Distribution, and Marketing.
  • Strong ability to thrive in cross-functional teams, driving collaboration.
  • Effectively aligned Market Research insights with strategic sales objectives.
  • Key contributor to departmental planning, strategy development, and execution.
Assistant Regional ManagerJan 2010 - Jan 2011
El Saied Investment Co | Khartoum.Sudan

• Collaborated with the Regional Manager to oversee operations for two subsidiary companies, driving performance and strategic alignment. • Streamlined daily management and operational execution to boost efficiency and productivity. • Acted as a key communication link between finance, operations, and senior management, facilitating collaboration. • Monitored budgets and financial performance to ensure cost control and maximise profitability. • Prepared operational and financial reports for regional leadership to support data-driven decisions. • Ensured compliance with company policies and local regulations to maintain integrity and excellence. • Contributed to regional planning and strategy implementation, ensuring alignment with corporate goals. • Tracked key performance indicators (KPIs) to identify improvement opportunities and promote continual enhancement. • Served as a vital liaison between the head office and subsidiaries, fostering a unified organizational culture.

  • Collaborated with the Regional Manager to oversee operations for two subsidiary companies, driving performance and strategic alignment.
  • Streamlined daily management and operational execution to boost efficiency and productivity.
  • Acted as a key communication link between finance, operations, and senior management, facilitating collaboration.
  • Monitored budgets and financial performance to ensure cost control and maximise profitability.
  • Prepared operational and financial reports for regional leadership to support data-driven decisions.
Founder and ManagerJan 2009 - Jan 2010
Third Eye Services & Investments | Sudan

• Founded and led a results-driven marketing company focused on in-depth market research and analysis. • Conducted comprehensive market studies and competitive analyses to empower client strategies. • Designed and implemented innovative research methodologies, including surveys and data collection. • Analysed customer data to uncover trends and identify market opportunities. • Delivered actionable market research reports to facilitate informed decision-making. • Developed proactive marketing strategies based on solid research findings. • Collaborated with clients to define research objectives and business needs. • Ensured accuracy and quality in all research data documentation.

  • Founded and led a results-driven marketing company focused on in-depth market research and analysis.
  • Conducted comprehensive market studies and competitive analyses to empower client strategies.
  • Designed and implemented innovative research methodologies, including surveys and data collection.
  • Analysed customer data to uncover trends and identify market opportunities.
  • Delivered actionable market research reports to facilitate informed decision-making.
Officer in Marketing ResearchJan 2008 - Jan 2009
Zain Telecommunications Company | Khartoum.Sudan

• Led quantitative and qualitative market research to guide strategic marketing decisions. • Designed and facilitated focus groups to gather valuable customer insights. • Conducted field research to collect critical market intelligence and competitor analysis. • Analyses customer data for enhanced segmentation and targeting. • Monitored market trends and consumer behaviors for emerging opportunities. • Created impactful reports, dashboards, and presentations for management. • Provided actionable insights to strengthen marketing strategies and campaigns. • Collaborated with marketing and sales teams to align research findings with objectives. • - Ensured accuracy and integrity in all research data and documentation.

  • Led quantitative and qualitative market research to guide strategic marketing decisions.
  • Designed and facilitated focus groups to gather valuable customer insights.
  • Conducted field research to collect critical market intelligence and competitor analysis.
  • Analyses customer data for enhanced segmentation and targeting.
  • Monitored market trends and consumer behaviors for emerging opportunities.
Call Centre RepresentativeJan 2006 - Jan 2007
TNS Market Research Company - Call Centre | Dubai.UAE

• Manage phone calls and address customer inquiries promptly. • Clearly communicate our comprehensive services. • Guide customers on research requirements. • Respond thoughtfully to enhance customer experiences. • Assist with the E-Form and obtaining high-quality research meeting international standards. • Coordinate with all departments for accurate information flow. • Deliver exceptional service quality consistently. • Stay informed about current research requirements. • Maintain professionalism in all interactions.

  • Manage phone calls and address customer inquiries promptly.
  • Clearly communicate our comprehensive services.
  • Guide customers on research requirements.
  • Respond thoughtfully to enhance customer experiences.
  • Assist with the E-Form and obtaining high-quality research meeting international standards.
ManagerJan 2003 - Jan 2008
BahaAlDeen Warehouse Store for Building Equipment | Sudan

• Spearheading all warehouse operations to ensure optimal efficiency and effectiveness • Strategically coordinating efforts across departments to drive cohesive teamwork • Conducting thorough reviews of monthly departmental reports, analysing key insights, and ensuring alignment with our policies and targets • Continuously measuring our progress toward the ambitious goals we set for the company • Making informed decisions on salary approvals and promotions to recognize and reward our dedicated staff • - Actively collaborating with my team to unlock our collective potential and achieve outstanding results

  • Spearheading all warehouse operations to ensure optimal efficiency and effectiveness
  • Strategically coordinating efforts across departments to drive cohesive teamwork
  • Conducting thorough reviews of monthly departmental reports, analysing key insights, and ensuring alignment with our policies and targets
  • Continuously measuring our progress toward the ambitious goals we set for the company
  • Making informed decisions on salary approvals and promotions to recognize and reward our dedicated staff
Network Department MemberJan 2002 - Jan 2003
Millennium Technology | Khartoum.Sudan

• Implement the software system across all PCs for optimal functionality. • Guarantee seamless operation on the company's network 24/7 to eliminate the risk of accidental shortcuts. • Fortify the network by diligently closing unnecessary programs, ensuring peak performance and security. • Conduct regular maintenance on both the system and software to keep everything running smoothly. • Install robust antivirus protection and commit to regular updates to safeguard against threats.

  • Implement the software system across all PCs for optimal functionality.
  • Guarantee seamless operation on the company's network 24/7 to eliminate the risk of accidental shortcuts.
  • Fortify the network by diligently closing unnecessary programs, ensuring peak performance and security.
  • Conduct regular maintenance on both the system and software to keep everything running smoothly.
  • Install robust antivirus protection and commit to regular updates to safeguard against threats.

Education

Professional Degree, Marketing Certification
CIM (Chartered Institute of Marketing)
Professional Degree, SalesJan 2008 - Present
Khartoum Academy of Technology (NIIT)
Professional Degree, MarketingJan 2007 - Jan 2008
Khartoum Academy of Technology (NIIT)
Professional Degree, MCSE (Microsoft Certified Systems Engineer)Jan 2003 - Jan 2004
Khartoum Academy of Technology (NIIT)
Bachelor's DegreeJan 2000 - Jan 2005
Sudan University